Storyscaping : : stop creating ads, start creating worlds /

Storyscaping : : stop creating ads, start creating worlds / / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.

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Legorburu, Gaston.
TeilnehmendeR:
McColl, Darren.
Starr, John.
Bellumio, Ariel.
Ferrazza, Francis.
Caballero, Antonio.
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (258 pages) :; illustrations
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ctrlnum (MiAaPQ)5001598008
(Au-PeEL)EBL1598008
(CaPaEBR)ebr10829264
(CaONFJC)MIL568602
(OCoLC)869818253
collection bib_alma
record_format marc
spelling Legorburu, Gaston.
Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.
Hoboken, New Jersey : Wiley, 2014.
2014
1 online resource (258 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Storytelling.
Branding (Marketing)
Electronic books.
McColl, Darren.
Starr, John.
Bellumio, Ariel.
Ferrazza, Francis.
Caballero, Antonio.
Print version: Legorburu, Gaston. Storyscaping : stop creating ads, start creating worlds. Hoboken, New Jersey : Wiley, c2014 xi, 244 pages 9781118823286 2013956871
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598008 Click to View
language English
format eBook
author Legorburu, Gaston.
spellingShingle Legorburu, Gaston.
Storyscaping : stop creating ads, start creating worlds /
author_facet Legorburu, Gaston.
McColl, Darren.
Starr, John.
Bellumio, Ariel.
Ferrazza, Francis.
Caballero, Antonio.
author_variant g l gl
author2 McColl, Darren.
Starr, John.
Bellumio, Ariel.
Ferrazza, Francis.
Caballero, Antonio.
author2_variant d m dm
j s js
a b ab
f f ff
a c ac
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_sort Legorburu, Gaston.
title Storyscaping : stop creating ads, start creating worlds /
title_sub stop creating ads, start creating worlds /
title_full Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.
title_fullStr Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.
title_full_unstemmed Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.
title_auth Storyscaping : stop creating ads, start creating worlds /
title_new Storyscaping :
title_sort storyscaping : stop creating ads, start creating worlds /
publisher Wiley,
publishDate 2014
physical 1 online resource (258 pages) : illustrations
isbn 9781118871348
9781118823286
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 L446 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1598008
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 869818253
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AT caballeroantonio storyscapingstopcreatingadsstartcreatingworlds
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is_hierarchy_title Storyscaping : stop creating ads, start creating worlds /
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