A/B testing : the most powerful way to turn clicks into customers / / Dan Siroker, Pete Koomen, with Cara Harshman.
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | vi, 202 p. :; ill. (chiefly col.) |
| Notes: | Includes index. |
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Table of Contents:
- How A/B testing helped win the White House-- twice
- What to test
- Refine, explore, and refine
- Less is more : reduce choices
- Conclusion
- Acknowledgements.