The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena / / Terry R. Bacon and David G. Pugh.
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| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 308 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0814472257 (hardcover) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Terry R. Bacon and David G. Pugh. |