A/B testing : the most powerful way to turn clicks into customers / / Dan Siroker, Pete Koomen, with Cara Harshman.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | vi, 202 p. :; ill. (chiefly col.) |
| Notes: | Includes index. |
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| 003 | MiAaPQ | ||
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| 007 | cr cn||||||||| | ||
| 008 | 130423s2013 njua s 001 0 eng d | ||
| 010 | |z 2013016038 | ||
| 020 | |z 9781118536094 (cloth) | ||
| 020 | |a 9781118659175 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001469449 | ||
| 035 | |a (Au-PeEL)EBL1469449 | ||
| 035 | |a (CaPaEBR)ebr10748701 | ||
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| 035 | |a (OCoLC)843785578 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD58.9 |b .S5447 2013 | |
| 082 | 0 | 4 | |a 658.8/3402854678 |2 23 |
| 100 | 1 | |a Siroker, Dan. | |
| 245 | 1 | 0 | |a A/B testing |h [electronic resource] : |b the most powerful way to turn clicks into customers / |c Dan Siroker, Pete Koomen, with Cara Harshman. |
| 260 | |a Hoboken : |b Wiley, |c 2013. | ||
| 300 | |a vi, 202 p. : |b ill. (chiefly col.) | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 0 | |a Multimedia systems |x Social aspects. | |
| 650 | 0 | |a Application software |x Testing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Koomen, Pete, |d 1982- | |
| 700 | 1 | |a Harshman, Cara. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1469449 |z Click to View |