A/B testing : the most powerful way to turn clicks into customers /

A/B testing : the most powerful way to turn clicks into customers / / Dan Siroker, Pete Koomen, with Cara Harshman.

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ProQuest (Firm)
Siroker, Dan.
TeilnehmendeR:
Koomen, Pete, 1982-
Harshman, Cara.
ProQuest (Firm)
Year of Publication:2013
Language:English
Online Access:
Physical Description:vi, 202 p. :; ill. (chiefly col.)
Notes:Includes index.
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record_format marc
spelling Siroker, Dan.
A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
Hoboken : Wiley, 2013.
vi, 202 p. : ill. (chiefly col.)
Includes index.
How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Organizational effectiveness.
Multimedia systems Social aspects.
Application software Testing.
Electronic books.
Koomen, Pete, 1982-
Harshman, Cara.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1469449 Click to View
language English
format Electronic
eBook
author Siroker, Dan.
spellingShingle Siroker, Dan.
A/B testing the most powerful way to turn clicks into customers /
How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
author_facet Siroker, Dan.
Koomen, Pete, 1982-
Harshman, Cara.
ProQuest (Firm)
ProQuest (Firm)
author_variant d s ds
author2 Koomen, Pete, 1982-
Harshman, Cara.
ProQuest (Firm)
author2_variant p k pk
c h ch
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Siroker, Dan.
title A/B testing the most powerful way to turn clicks into customers /
title_sub the most powerful way to turn clicks into customers /
title_full A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
title_fullStr A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
title_full_unstemmed A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
title_auth A/B testing the most powerful way to turn clicks into customers /
title_new A/B testing
title_sort a/b testing the most powerful way to turn clicks into customers /
publisher Wiley,
publishDate 2013
physical vi, 202 p. : ill. (chiefly col.)
contents How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
isbn 9781118659175 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD58
callnumber-sort HD 258.9 S5447 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1469449
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3402854678
dewey-sort 3658.8 103402854678
dewey-raw 658.8/3402854678
dewey-search 658.8/3402854678
oclc_num 843785578
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