Maximize your social : : one-stop guide to building a social media strategy for marketing and business success / / Neal Schaffer.
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Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2013. |
Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (226 pages) |
Notes: | Includes index. |
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Table of Contents:
- Introduction
- Reality check : the permeating trends of social media & social business
- A social media strategy : the framework for the ever-changing world of social media
- Determining objectives and background for your social
- Audit your social
- Acknowledgments.