Maximize your social : : one-stop guide to building a social media strategy for marketing and business success / / Neal Schaffer.

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Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2013.
Year of Publication:2013
Language:English
Online Access:
Physical Description:1 online resource (226 pages)
Notes:Includes index.
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spelling Schaffer, Neal.
Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.
Hoboken, New Jersey : Wiley, 2013.
1 online resource (226 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
Description based on online resource; title from PDF title page (ebrary, viewed October 7, 2013).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Customer relations.
Information technology Management.
Social media.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1381806 Click to View
language English
format eBook
author Schaffer, Neal.
spellingShingle Schaffer, Neal.
Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
author_facet Schaffer, Neal.
author_variant n s ns
author_sort Schaffer, Neal.
title Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
title_sub one-stop guide to building a social media strategy for marketing and business success /
title_full Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.
title_fullStr Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.
title_full_unstemmed Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.
title_auth Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
title_new Maximize your social :
title_sort maximize your social : one-stop guide to building a social media strategy for marketing and business success /
publisher Wiley,
publishDate 2013
physical 1 online resource (226 pages)
contents Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
isbn 9781118756638
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 S334 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1381806
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 850909576
work_keys_str_mv AT schafferneal maximizeyoursocialonestopguidetobuildingasocialmediastrategyformarketingandbusinesssuccess
status_str n
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is_hierarchy_title Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
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