Maximize your social : : one-stop guide to building a social media strategy for marketing and business success / / Neal Schaffer.

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Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2013.
Year of Publication:2013
Language:English
Online Access:
Physical Description:1 online resource (226 pages)
Notes:Includes index.
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020 |z 9781118651186 (cloth) 
020 |a 9781118756638  |q (electronic bk.) 
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082 0 |a 658.8/72  |2 23 
100 1 |a Schaffer, Neal. 
245 1 0 |a Maximize your social :  |b one-stop guide to building a social media strategy for marketing and business success /  |c Neal Schaffer. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2013. 
300 |a 1 online resource (226 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed October 7, 2013). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Customer relations. 
650 0 |a Information technology  |x Management. 
650 0 |a Social media. 
655 4 |a Electronic books. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1381806  |z Click to View