Marketing to moviegoers : a handbook of strategies and tactics / / Robert Marich.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Edition: | 3rd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 417 p. :; ill. |
| Notes: | Includes index. |
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Table of Contents:
- Creative strategy
- Market research
- Traditional media advertising
- Marketing in digital media
- Promotional tie-ins and product placement
- Licensed merchandise
- Publicity
- Distribution to theaters
- Exhibition
- Major studios
- Independent distributors
- Foreign-language films
- Prints and advertising funds.