Marketing to moviegoers : a handbook of strategies and tactics / / Robert Marich.
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| Year of Publication: | 2013 |
| Edition: | 3rd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 417 p. :; ill. |
| Notes: | Includes index. |
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| ISBN: | 9780809331963 (pbk. alk. paper) 0809331969 (pbk. alk. paper) 9780809331970 (electronic bk.) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Robert Marich. |