Marketing to moviegoers : a handbook of strategies and tactics / / Robert Marich.
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Year of Publication: | 2013 |
Edition: | 3rd ed. |
Language: | English |
Online Access: | |
Physical Description: | xi, 417 p. :; ill. |
Notes: | Includes index. |
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008 | 120514s2013 ilua s 001 0 eng d | ||
010 | |z 2012018745 | ||
020 | |z 9780809331963 (pbk. alk. paper) | ||
020 | |z 0809331969 (pbk. alk. paper) | ||
020 | |a 9780809331970 (electronic bk.) | ||
035 | |a (MiAaPQ)5001354521 | ||
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035 | |a (OCoLC)825978149 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a PN1995.9.M29 |b M37 2013 | |
082 | 0 | 4 | |a 791.43068/8 |2 23 |
100 | 1 | |a Marich, Robert. | |
245 | 1 | 0 | |a Marketing to moviegoers |h [electronic resource] : |b a handbook of strategies and tactics / |c Robert Marich. |
250 | |a 3rd ed. | ||
260 | |a Carbondale : |b Southern Illinois University Press, |c c2013. | ||
300 | |a xi, 417 p. : |b ill. | ||
500 | |a Includes index. | ||
505 | 0 | |a Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Motion pictures |x Marketing. | |
650 | 0 | |a Motion pictures |x Distribution. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1354521 |z Click to View |