Marketing to moviegoers : a handbook of strategies and tactics /

Marketing to moviegoers : a handbook of strategies and tactics / / Robert Marich.

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ProQuest (Firm)
Marich, Robert.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Edition:3rd ed.
Language:English
Online Access:
Physical Description:xi, 417 p. :; ill.
Notes:Includes index.
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record_format marc
spelling Marich, Robert.
Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
3rd ed.
Carbondale : Southern Illinois University Press, c2013.
xi, 417 p. : ill.
Includes index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Motion pictures Marketing.
Motion pictures Distribution.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1354521 Click to View
language English
format Electronic
eBook
author Marich, Robert.
spellingShingle Marich, Robert.
Marketing to moviegoers a handbook of strategies and tactics /
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
author_facet Marich, Robert.
ProQuest (Firm)
ProQuest (Firm)
author_variant r m rm
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Marich, Robert.
title Marketing to moviegoers a handbook of strategies and tactics /
title_sub a handbook of strategies and tactics /
title_full Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
title_fullStr Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
title_full_unstemmed Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
title_auth Marketing to moviegoers a handbook of strategies and tactics /
title_new Marketing to moviegoers
title_sort marketing to moviegoers a handbook of strategies and tactics /
publisher Southern Illinois University Press,
publishDate 2013
physical xi, 417 p. : ill.
edition 3rd ed.
contents Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
isbn 9780809331970 (electronic bk.)
callnumber-first P - Language and Literature
callnumber-subject PN - General Literature
callnumber-label PN1995
callnumber-sort PN 41995.9 M29 M37 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1354521
illustrated Illustrated
dewey-hundreds 700 - Arts & recreation
dewey-tens 790 - Sports, games & entertainment
dewey-ones 791 - Public performances
dewey-full 791.43068/8
dewey-sort 3791.43068 18
dewey-raw 791.43068/8
dewey-search 791.43068/8
oclc_num 825978149
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(OCoLC)825978149
is_hierarchy_title Marketing to moviegoers a handbook of strategies and tactics /
author2_original_writing_str_mv noLinkedField
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