Marketing to millennials : reach the largest and most influential generation of consumers ever /

Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton.

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ProQuest (Firm)
Fromm, Jeff.
TeilnehmendeR:
Garton, Christie.
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:xix, 202 p. :; ill.
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record_format marc
spelling Fromm, Jeff.
Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
New York : AMACOM, 2013.
xix, 202 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Young adult consumers Attitudes.
Generation Y Attitudes.
Target marketing.
Consumer behavior.
Electronic books.
Garton, Christie.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1204652 Click to View
language English
format Electronic
eBook
author Fromm, Jeff.
spellingShingle Fromm, Jeff.
Marketing to millennials reach the largest and most influential generation of consumers ever /
author_facet Fromm, Jeff.
Garton, Christie.
ProQuest (Firm)
ProQuest (Firm)
author_variant j f jf
author2 Garton, Christie.
ProQuest (Firm)
author2_variant c g cg
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Fromm, Jeff.
title Marketing to millennials reach the largest and most influential generation of consumers ever /
title_sub reach the largest and most influential generation of consumers ever /
title_full Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
title_fullStr Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
title_full_unstemmed Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
title_auth Marketing to millennials reach the largest and most influential generation of consumers ever /
title_new Marketing to millennials
title_sort marketing to millennials reach the largest and most influential generation of consumers ever /
publisher AMACOM,
publishDate 2013
physical xix, 202 p. : ill.
isbn 9780814433232 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.332 Y66 F76 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1204652
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/340842
dewey-sort 3658.8 6340842
dewey-raw 658.8/340842
dewey-search 658.8/340842
oclc_num 849936750
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is_hierarchy_title Marketing to millennials reach the largest and most influential generation of consumers ever /
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