Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton.
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | xix, 202 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780814433225 (hardcover) 0814433227 (hardcover) 9780814433232 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Jeff Fromm and Christie Garton. |