Content to commerce : engaging consumers across paid, owned, and earned channels / / Avi Savar.
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xlvi, 242 p. :; ill. (some col.) |
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Table of Contents:
- About this book
- Cast of characters
- Foreword
- Preface
- Acknowledgments
- Introduction
- Notes
- Brand as network
- Beyond publishing
- Social media is an octopus
- Social is a complex system
- The brand network
- Epilogue
- The question.