Content to commerce : engaging consumers across paid, owned, and earned channels / / Avi Savar.
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|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xlvi, 242 p. :; ill. (some col.) |
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| 008 | 130208s2013 njuad sb 001 0 eng d | ||
| 010 | |z 2013001304 | ||
| 020 | |z 9781118480182 (cloth) | ||
| 020 | |a 9781118660614 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001187164 | ||
| 035 | |a (Au-PeEL)EBL1187164 | ||
| 035 | |a (CaPaEBR)ebr10700375 | ||
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| 035 | |a (OCoLC)849723678 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5414 |b .S378 2013 | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 100 | 1 | |a Savar, Avi, |d 1973- | |
| 245 | 1 | 0 | |a Content to commerce |h [electronic resource] : |b engaging consumers across paid, owned, and earned channels / |c Avi Savar. |
| 260 | |a Hoboken : |b Wiley, |c 2013. | ||
| 300 | |a xlvi, 242 p. : |b ill. (some col.) | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1187164 |z Click to View |