Content to commerce : engaging consumers across paid, owned, and earned channels / / Avi Savar.
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | xlvi, 242 p. :; ill. (some col.) |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781118480182 (cloth) 9781118660614 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Avi Savar. |