Content to commerce : engaging consumers across paid, owned, and earned channels /

Content to commerce : engaging consumers across paid, owned, and earned channels / / Avi Savar.

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ProQuest (Firm)
Savar, Avi, 1973-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:xlvi, 242 p. :; ill. (some col.)
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(OCoLC)849723678
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record_format marc
spelling Savar, Avi, 1973-
Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.
Hoboken : Wiley, 2013.
xlvi, 242 p. : ill. (some col.)
Includes bibliographical references and index.
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social marketing.
Internet marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1187164 Click to View
language English
format Electronic
eBook
author Savar, Avi, 1973-
spellingShingle Savar, Avi, 1973-
Content to commerce engaging consumers across paid, owned, and earned channels /
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
author_facet Savar, Avi, 1973-
ProQuest (Firm)
ProQuest (Firm)
author_variant a s as
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Savar, Avi, 1973-
title Content to commerce engaging consumers across paid, owned, and earned channels /
title_sub engaging consumers across paid, owned, and earned channels /
title_full Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.
title_fullStr Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.
title_full_unstemmed Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.
title_auth Content to commerce engaging consumers across paid, owned, and earned channels /
title_new Content to commerce
title_sort content to commerce engaging consumers across paid, owned, and earned channels /
publisher Wiley,
publishDate 2013
physical xlvi, 242 p. : ill. (some col.)
contents About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
isbn 9781118660614 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 S378 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1187164
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 849723678
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AT proquestfirm contenttocommerceengagingconsumersacrosspaidownedandearnedchannels
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(OCoLC)849723678
is_hierarchy_title Content to commerce engaging consumers across paid, owned, and earned channels /
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