Built in social : essential social marketing practices for every small business / / Jeff Korhan.
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 216 p. :; ill. |
| Notes: | Includes index. |
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Table of Contents:
- Preface
- Introduction
- Attraction : your essential content marketing strategy
- How the social web works
- Designing your business around social
- Every business is now a media company
- Engagement : social networking and marketing
- Communities are the new markets.