Built in social : essential social marketing practices for every small business /

Built in social : essential social marketing practices for every small business / / Jeff Korhan.

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ProQuest (Firm)
Korhan, Jeff, 1957-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:viii, 216 p. :; ill.
Notes:Includes index.
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record_format marc
spelling Korhan, Jeff, 1957-
Built in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan.
Hoboken : Wiley, 2013.
viii, 216 p. : ill.
Includes index.
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social marketing.
Small business.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1158349 Click to View
language English
format Electronic
eBook
author Korhan, Jeff, 1957-
spellingShingle Korhan, Jeff, 1957-
Built in social essential social marketing practices for every small business /
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
author_facet Korhan, Jeff, 1957-
ProQuest (Firm)
ProQuest (Firm)
author_variant j k jk
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Korhan, Jeff, 1957-
title Built in social essential social marketing practices for every small business /
title_sub essential social marketing practices for every small business /
title_full Built in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan.
title_fullStr Built in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan.
title_full_unstemmed Built in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan.
title_auth Built in social essential social marketing practices for every small business /
title_new Built in social
title_sort built in social essential social marketing practices for every small business /
publisher Wiley,
publishDate 2013
physical viii, 216 p. : ill.
contents Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
isbn 9781118631898 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 K667 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1158349
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 823473922
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is_hierarchy_title Built in social essential social marketing practices for every small business /
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