Built in social : essential social marketing practices for every small business / / Jeff Korhan.

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Year of Publication:2013
Language:English
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Physical Description:viii, 216 p. :; ill.
Notes:Includes index.
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100 1 |a Korhan, Jeff,  |d 1957- 
245 1 0 |a Built in social  |h [electronic resource] :  |b essential social marketing practices for every small business /  |c Jeff Korhan. 
260 |a Hoboken :  |b Wiley,  |c 2013. 
300 |a viii, 216 p. :  |b ill. 
500 |a Includes index. 
505 0 |a Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Social marketing. 
650 0 |a Small business. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1158349  |z Click to View