Ambush marketing in sports : theory and practice /

Ambush marketing in sports : theory and practice / / Gerd Nufer.

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ProQuest (Firm)
Nufer, Gerd.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
Series:Routledge sports marketing
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Physical Description:xiv, 157 p. :; ill.
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record_format marc
spelling Nufer, Gerd.
Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
New York : Routledge, c2013.
xiv, 157 p. : ill.
Routledge sports marketing
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Sports Marketing.
Corporate sponsorship.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1157744 Click to View
language English
format Electronic
eBook
author Nufer, Gerd.
spellingShingle Nufer, Gerd.
Ambush marketing in sports theory and practice /
Routledge sports marketing
author_facet Nufer, Gerd.
ProQuest (Firm)
ProQuest (Firm)
author_variant g n gn
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Nufer, Gerd.
title Ambush marketing in sports theory and practice /
title_sub theory and practice /
title_full Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
title_fullStr Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
title_full_unstemmed Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
title_auth Ambush marketing in sports theory and practice /
title_new Ambush marketing in sports
title_sort ambush marketing in sports theory and practice /
series Routledge sports marketing
series2 Routledge sports marketing
publisher Routledge,
publishDate 2013
physical xiv, 157 p. : ill.
isbn 9780203371282 (electronic bk.)
callnumber-first G - Geography, Anthropology, Recreation
callnumber-subject GV - Leisure and Recreation
callnumber-label GV716
callnumber-sort GV 3716 N84 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1157744
illustrated Illustrated
dewey-hundreds 700 - Arts & recreation
dewey-tens 790 - Sports, games & entertainment
dewey-ones 796 - Athletic & outdoor sports & games
dewey-full 796.06/9
dewey-sort 3796.06 19
dewey-raw 796.06/9
dewey-search 796.06/9
oclc_num 833767710
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