Ambush marketing in sports : theory and practice / / Gerd Nufer.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge sports marketing
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| Online Access: | |
| Physical Description: | xiv, 157 p. :; ill. |
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| 082 | 0 | 4 | |a 796.06/9 |2 23 |
| 100 | 1 | |a Nufer, Gerd. | |
| 245 | 1 | 0 | |a Ambush marketing in sports |h [electronic resource] : |b theory and practice / |c Gerd Nufer. |
| 260 | |a New York : |b Routledge, |c c2013. | ||
| 300 | |a xiv, 157 p. : |b ill. | ||
| 490 | 0 | |a Routledge sports marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Sports |x Marketing. | |
| 650 | 0 | |a Corporate sponsorship. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1157744 |z Click to View |