Ambush marketing in sports : theory and practice / / Gerd Nufer.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge sports marketing
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| Online Access: | |
| Physical Description: | xiv, 157 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780415626781 (hbk) 9780203371282 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Gerd Nufer. |