Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.
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| Superior document: | Advertising and consumer psychology |
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| Year of Publication: | 2004 |
| Language: | English |
| Series: | Advertising and consumer psychology.
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| Online Access: | |
| Physical Description: | xxiii, 415 p. :; ill. |
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| Bibliography: | Includes bibliographical references and indexes. |
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| ISBN: | 0805848266 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Lynn R. Kahle, Chris Riley. |