The challenges facing brand managers today

The challenges facing brand managers today / guest editors, Francisco Guzman and Oriol Iglesias.

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ProQuest (Firm)
TeilnehmendeR:
Guzman, Francisco.
Iglesias, Oriol.
ProQuest (Firm)
Year of Publication:2012
Language:English
Series:Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
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Physical Description:p. [386]-488.
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spelling The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias.
[Bradford] : Emerald Insight, 2012.
p. [386]-488.
Journal of product & brand management : featuring pricing strategy & practice, 1061-0421 ; v. 21, no. 6
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
New products Management.
New products Marketing.
Branding (Marketing)
Advertising Brand name products.
Electronic books.
Guzman, Francisco.
Iglesias, Oriol.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1123416 Click to View
language English
format Electronic
eBook
author2 Guzman, Francisco.
Iglesias, Oriol.
ProQuest (Firm)
author_facet Guzman, Francisco.
Iglesias, Oriol.
ProQuest (Firm)
ProQuest (Firm)
author2_variant f g fg
o i oi
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Guzman, Francisco.
title The challenges facing brand managers today
spellingShingle The challenges facing brand managers today
Journal of product & brand management : featuring pricing strategy & practice,
title_full The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias.
title_fullStr The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias.
title_full_unstemmed The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias.
title_auth The challenges facing brand managers today
title_new The challenges facing brand managers today
title_sort the challenges facing brand managers today
series Journal of product & brand management : featuring pricing strategy & practice,
series2 Journal of product & brand management : featuring pricing strategy & practice,
publisher Emerald Insight,
publishDate 2012
physical p. [386]-488.
isbn 9781781903629 (electronic bk.)
issn 1061-0421 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.153 C43 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1123416
illustrated Not Illustrated
oclc_num 828743512
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