The challenges facing brand managers today / guest editors, Francisco Guzman and Oriol Iglesias.
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| Year of Publication: | 2012 |
| Language: | English |
| Series: | Journal of product & brand management : featuring pricing strategy & practice,
v. 21, no. 6 |
| Online Access: | |
| Physical Description: | p. [386]-488. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9781781903612 9781781903629 (electronic bk.) |
| ISSN: | 1061-0421 ; |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | guest editors, Francisco Guzman and Oriol Iglesias. |