The challenges facing brand managers today / guest editors, Francisco Guzman and Oriol Iglesias.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Series: | Journal of product & brand management : featuring pricing strategy & practice,
v. 21, no. 6 |
| Online Access: | |
| Physical Description: | p. [386]-488. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01501nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 5001123416 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 130207s2012 enk sb 000 0 eng d | ||
| 020 | |z 9781781903612 | ||
| 020 | |a 9781781903629 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001123416 | ||
| 035 | |a (Au-PeEL)EBL1123416 | ||
| 035 | |a (CaPaEBR)ebr10651494 | ||
| 035 | |a (CaONFJC)MIL430374 | ||
| 035 | |a (OCoLC)828743512 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.153 |b .C43 2012 | |
| 245 | 0 | 4 | |a The challenges facing brand managers today |h [electronic resource] / |c guest editors, Francisco Guzman and Oriol Iglesias. |
| 260 | |a [Bradford] : |b Emerald Insight, |c 2012. | ||
| 300 | |a p. [386]-488. | ||
| 490 | 0 | |a Journal of product & brand management : featuring pricing strategy & practice, |x 1061-0421 ; |v v. 21, no. 6 | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a New products |x Management. | |
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Guzman, Francisco. | |
| 700 | 1 | |a Iglesias, Oriol. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1123416 |z Click to View |