Workers go shopping in Argentina : the rise of popular consumer culture / / Natalia Milanesio.
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Peron's reign. She examines the social and political changes that oc...
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| Year of Publication: | 2013 |
| Language: | English |
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| Physical Description: | xi, 307 p. :; ill. |
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Table of Contents:
- Industry, wages, and the state: the rise of popular consumer culture
- Surveys and campaigns : discovering and reaching the worker-consumer
- Commercial culture becomes popular : advertising and the challenges of a changing market
- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
- Love in the time of mass consumption
- Tales of consumers : memory and working-class material culture
- Epilogue : consumer culture today.