Workers go shopping in Argentina : the rise of popular consumer culture / / Natalia Milanesio.
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Peron's reign. She examines the social and political changes that oc...
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | xi, 307 p. :; ill. |
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Summary: | "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Peron's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 9780826352415 (cloth alk. paper) 9780826352439 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Natalia Milanesio. |