Workers go shopping in Argentina : the rise of popular consumer culture / / Natalia Milanesio.

"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Peron's reign. She examines the social and political changes that oc...

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Year of Publication:2013
Language:English
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Physical Description:xi, 307 p. :; ill.
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spelling Milanesio, Natalia, 1974-
Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio.
Albuquerque : University of New Mexico, c2013.
xi, 307 p. : ill.
Includes bibliographical references and index.
Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Peron's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumption (Economics) Argentina.
Consumers Argentina History 20th century.
Working class Argentina History.
Argentina Economic conditions 20th century.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1109158 Click to View
language English
format Electronic
eBook
author Milanesio, Natalia, 1974-
spellingShingle Milanesio, Natalia, 1974-
Workers go shopping in Argentina the rise of popular consumer culture /
Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.
author_facet Milanesio, Natalia, 1974-
ProQuest (Firm)
ProQuest (Firm)
author_variant n m nm
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Milanesio, Natalia, 1974-
title Workers go shopping in Argentina the rise of popular consumer culture /
title_sub the rise of popular consumer culture /
title_full Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio.
title_fullStr Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio.
title_full_unstemmed Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio.
title_auth Workers go shopping in Argentina the rise of popular consumer culture /
title_new Workers go shopping in Argentina
title_sort workers go shopping in argentina the rise of popular consumer culture /
publisher University of New Mexico,
publishDate 2013
physical xi, 307 p. : ill.
contents Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.
isbn 9780826352439 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HC - Economic History and Conditions
callnumber-label HC180
callnumber-sort HC 3180 C6 M55 42013
genre Electronic books.
geographic Argentina Economic conditions 20th century.
genre_facet Electronic books.
geographic_facet Argentina.
Argentina
era_facet 20th century.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1109158
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 306 - Culture & institutions
dewey-full 306.30982
dewey-sort 3306.30982
dewey-raw 306.30982
dewey-search 306.30982
oclc_num 824698504
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is_hierarchy_title Workers go shopping in Argentina the rise of popular consumer culture /
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