Perspectives on international marketing-- re-issued / edited by Stanley J. Paliwoda.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge library editions. International business ;
v. 29 |
| Online Access: | |
| Physical Description: | xi, 374 p. :; ill. |
| Notes: | First published in 1991 as "New perspectives on international marketing". |
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Table of Contents:
- pt. I. Challenging the international marketing literature
- pt. II. Marketing to China and Japan : research findings
- pt. III. Empirical studies of international marketing that are industry-specific.