Perspectives on international marketing-- re-issued

Perspectives on international marketing-- re-issued / edited by Stanley J. Paliwoda.

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ProQuest (Firm)
TeilnehmendeR:
Paliwoda, Stanley J.
ProQuest (Firm)
Year of Publication:2013
Language:English
Series:Routledge library editions. International business ; v. 29
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Physical Description:xi, 374 p. :; ill.
Notes:First published in 1991 as "New perspectives on international marketing".
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spelling Perspectives on international marketing-- re-issued [electronic resource] / edited by Stanley J. Paliwoda.
London : Routledge, 2013.
xi, 374 p. : ill.
Routledge library editions. International business ; v. 29
First published in 1991 as "New perspectives on international marketing".
Includes bibliographical references and index.
pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Export marketing Case studies.
Marketing China Case studies.
Marketing Japan Case studies.
International business enterprises Case studies.
Electronic books.
Paliwoda, Stanley J.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1108523 Click to View
language English
format Electronic
eBook
author2 Paliwoda, Stanley J.
ProQuest (Firm)
author_facet Paliwoda, Stanley J.
ProQuest (Firm)
ProQuest (Firm)
author2_variant s j p sj sjp
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Paliwoda, Stanley J.
title Perspectives on international marketing-- re-issued
spellingShingle Perspectives on international marketing-- re-issued
Routledge library editions. International business ;
pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
title_full Perspectives on international marketing-- re-issued [electronic resource] / edited by Stanley J. Paliwoda.
title_fullStr Perspectives on international marketing-- re-issued [electronic resource] / edited by Stanley J. Paliwoda.
title_full_unstemmed Perspectives on international marketing-- re-issued [electronic resource] / edited by Stanley J. Paliwoda.
title_auth Perspectives on international marketing-- re-issued
title_new Perspectives on international marketing-- re-issued
title_sort perspectives on international marketing-- re-issued
series Routledge library editions. International business ;
series2 Routledge library editions. International business ;
publisher Routledge,
publishDate 2013
physical xi, 374 p. : ill.
contents pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
isbn 9780203076613 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF1416
callnumber-sort HF 41416 P47 42013
genre Electronic books.
genre_facet Case studies.
Electronic books.
geographic_facet China
Japan
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1108523
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.84
dewey-sort 3658.84
dewey-raw 658.84
dewey-search 658.84
oclc_num 823719124
work_keys_str_mv AT paliwodastanleyj perspectivesoninternationalmarketingreissued
AT proquestfirm perspectivesoninternationalmarketingreissued
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is_hierarchy_title Perspectives on international marketing-- re-issued
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