Perspectives on international marketing-- re-issued / edited by Stanley J. Paliwoda.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge library editions. International business ;
v. 29 |
| Online Access: | |
| Physical Description: | xi, 374 p. :; ill. |
| Notes: | First published in 1991 as "New perspectives on international marketing". |
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| 245 | 0 | 0 | |a Perspectives on international marketing-- re-issued |h [electronic resource] / |c edited by Stanley J. Paliwoda. |
| 260 | |a London : |b Routledge, |c 2013. | ||
| 300 | |a xi, 374 p. : |b ill. | ||
| 490 | 0 | |a Routledge library editions. International business ; |v v. 29 | |
| 500 | |a First published in 1991 as "New perspectives on international marketing". | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Export marketing |v Case studies. | |
| 650 | 0 | |a Marketing |z China |v Case studies. | |
| 650 | 0 | |a Marketing |z Japan |v Case studies. | |
| 650 | 0 | |a International business enterprises |v Case studies. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Paliwoda, Stanley J. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1108523 |z Click to View |