Basics of branding : : a practical guide for managers / / Jay Gronlund.
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will...
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| Superior document: | Marketing strategy collection, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2013. |
| Year of Publication: | 2013 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2013 digital library.
Marketing strategy collection. |
| Online Access: | |
| Physical Description: | 1 online resource (x, 194 pages) |
| Notes: | Part of: 2013 digital library. |
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