Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy.
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|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge library editions. Retailing and distribution ;
v. 6 |
| Online Access: | |
| Physical Description: | xviii, 326 p. :; ill. |
| Notes: | First published in 1989. |
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Table of Contents:
- pt. I. The structure of vertical relationships
- pt. II. Managing channel relationships
- pt. III. Marketing channel evolution.