Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships /

Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy.

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ProQuest (Firm)
TeilnehmendeR:
Pellegrini, Luca.
Reddy, Srinivas K.
ProQuest (Firm)
Year of Publication:2013
Language:English
Series:Routledge library editions. Retailing and distribution ; v. 6
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Physical Description:xviii, 326 p. :; ill.
Notes:First published in 1989.
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spelling Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
London : Routledge, 2013.
xviii, 326 p. : ill.
Routledge library editions. Retailing and distribution ; v. 6
First published in 1989.
Includes bibliographical references and index.
pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing channels Congresses.
Retail trade Congresses.
Electronic books.
Pellegrini, Luca.
Reddy, Srinivas K.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1039242 Click to View
language English
format Electronic
eBook
author2 Pellegrini, Luca.
Reddy, Srinivas K.
ProQuest (Firm)
author_facet Pellegrini, Luca.
Reddy, Srinivas K.
ProQuest (Firm)
ProQuest (Firm)
author2_variant l p lp
s k r sk skr
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Pellegrini, Luca.
title Retail and marketing channels economic and marketing perspectives on producer-distributor relationships /
spellingShingle Retail and marketing channels economic and marketing perspectives on producer-distributor relationships /
Routledge library editions. Retailing and distribution ;
pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
title_sub economic and marketing perspectives on producer-distributor relationships /
title_full Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
title_fullStr Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
title_full_unstemmed Retail and marketing channels [electronic resource] : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
title_auth Retail and marketing channels economic and marketing perspectives on producer-distributor relationships /
title_new Retail and marketing channels
title_sort retail and marketing channels economic and marketing perspectives on producer-distributor relationships /
series Routledge library editions. Retailing and distribution ;
series2 Routledge library editions. Retailing and distribution ;
publisher Routledge,
publishDate 2013
physical xviii, 326 p. : ill.
contents pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution.
isbn 9780203103654 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.129 R48 42013
genre Electronic books.
genre_facet Congresses.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1039242
illustrated Illustrated
oclc_num 815653293
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is_hierarchy_title Retail and marketing channels economic and marketing perspectives on producer-distributor relationships /
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