Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy.
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| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge library editions. Retailing and distribution ;
v. 6 |
| Online Access: | |
| Physical Description: | xviii, 326 p. :; ill. |
| Notes: | First published in 1989. |
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| 050 | 4 | |a HF5415.129 |b .R48 2013 | |
| 245 | 0 | 0 | |a Retail and marketing channels |h [electronic resource] : |b economic and marketing perspectives on producer-distributor relationships / |c edited by Luca Pellegrini and Srinivas K. Reddy. |
| 260 | |a London : |b Routledge, |c 2013. | ||
| 300 | |a xviii, 326 p. : |b ill. | ||
| 490 | 0 | |a Routledge library editions. Retailing and distribution ; |v v. 6 | |
| 500 | |a First published in 1989. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing channels |v Congresses. | |
| 650 | 0 | |a Retail trade |v Congresses. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Pellegrini, Luca. | |
| 700 | 1 | |a Reddy, Srinivas K. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1039242 |z Click to View |