Leading edge marketing research : 21st-century tools and practices /

Leading edge marketing research : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince.

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ProQuest (Firm)
TeilnehmendeR:
Kaden, Robert J.
Linda, Gerald.
Prince, Melvin.
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xix, 483 p. :; ill.
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(CaPaEBR)ebr10581292
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(OCoLC)808344301
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spelling Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
Thousand Oaks, Calif. : SAGE Publications, c2012.
xix, 483 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Consumption (Economics) Research.
Electronic books.
Kaden, Robert J.
Linda, Gerald.
Prince, Melvin.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1016393 Click to View
language English
format Electronic
eBook
author2 Kaden, Robert J.
Linda, Gerald.
Prince, Melvin.
ProQuest (Firm)
author_facet Kaden, Robert J.
Linda, Gerald.
Prince, Melvin.
ProQuest (Firm)
ProQuest (Firm)
author2_variant r j k rj rjk
g l gl
m p mp
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Kaden, Robert J.
title Leading edge marketing research 21st-century tools and practices /
spellingShingle Leading edge marketing research 21st-century tools and practices /
title_sub 21st-century tools and practices /
title_full Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
title_fullStr Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
title_full_unstemmed Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
title_auth Leading edge marketing research 21st-century tools and practices /
title_new Leading edge marketing research
title_sort leading edge marketing research 21st-century tools and practices /
publisher SAGE Publications,
publishDate 2012
physical xix, 483 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 L383 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1016393
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 808344301
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