Leading edge marketing research : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xix, 483 p. :; ill. |
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| 020 | |z 9781412991315 (pbk. : alk. paper) | ||
| 020 | |z 9781452240718 | ||
| 020 | |z 1412991315 (pbk. : alk. paper) | ||
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| 050 | 4 | |a HF5415.2 |b .L383 2012 | |
| 082 | 0 | 4 | |a 658.8/3 |2 23 |
| 245 | 0 | 0 | |a Leading edge marketing research |h [electronic resource] : |b 21st-century tools and practices / |c editors, Robert Kaden, Gerald Linda, Melvin Prince. |
| 260 | |a Thousand Oaks, Calif. : |b SAGE Publications, |c c2012. | ||
| 300 | |a xix, 483 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Consumption (Economics) |x Research. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kaden, Robert J. | |
| 700 | 1 | |a Linda, Gerald. | |
| 700 | 1 | |a Prince, Melvin. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1016393 |z Click to View |