Leading edge marketing research : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince.

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Bibliographic Details
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Year of Publication:2012
Language:English
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Physical Description:xix, 483 p. :; ill.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:9781412991315 (pbk. : alk. paper)
9781452240718
1412991315 (pbk. : alk. paper)
Hierarchical level:Monograph
Statement of Responsibility: editors, Robert Kaden, Gerald Linda, Melvin Prince.