Leading edge marketing research : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince.
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Year of Publication: | 2012 |
Language: | English |
Online Access: | |
Physical Description: | xix, 483 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781412991315 (pbk. : alk. paper) 9781452240718 1412991315 (pbk. : alk. paper) |
Hierarchical level: | Monograph |
Statement of Responsibility: | editors, Robert Kaden, Gerald Linda, Melvin Prince. |