Innovative pricing strategies to increase profits / Daniel Marburger.
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
Saved in:
| Superior document: | Economics and finance collection, |
|---|---|
| : | |
| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | 2012 digital library.
Economics and finance collection. |
| Online Access: | |
| Physical Description: | 1 electronic text (140 p.) :; digital file. |
| Notes: | Part of: 2012 digital library. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- List of cases/firms/products
- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
- 1. Economics and the business manager
- 2. Consumer behavior: the law of demand and its effect on pricing
- 3. Understanding the price sensitivity of buyers
- 4. One perfect price: profit maximization for the single price firm
- Part II. Different strokes for different folks: charging more than one price for the same good
- 5. If you could read my mind: first-degree price discrimination strategies
- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
- 8. Dynamic pricing and e-commerce
- 9. Legal and ethical issues
- Table of strategies
- Notes
- References
- Index.