Innovative pricing strategies to increase profits / Daniel Marburger.
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...
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| Superior document: | Economics and finance collection, |
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | 2012 digital library.
Economics and finance collection. |
| Online Access: | |
| Physical Description: | 1 electronic text (140 p.) :; digital file. |
| Notes: | Part of: 2012 digital library. |
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| Summary: | The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
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| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 133-136) and index. |
| ISBN: | 9781606493816 (pbk.) 9781606493823 (electronic bk.) |
| ISSN: | 2163-7628 |
| Access: | Access restricted to authorized users and institutions. |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Daniel Marburger. |