Innovative pricing strategies to increase profits

Innovative pricing strategies to increase profits / Daniel Marburger.

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...

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Superior document:Economics and finance collection,
:
Marburger, Daniel.
Year of Publication:2012
Edition:1st ed.
Language:English
Series:2012 digital library.
Economics and finance collection.
Online Access:
Physical Description:1 electronic text (140 p.) :; digital file.
Notes:Part of: 2012 digital library.
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id 5001000020
ctrlnum (MiAaPQ)5001000020
(Au-PeEL)EBL1000020
(CaPaEBR)ebr10594648
(CaONFJC)MIL420570
(OCoLC)808991413
collection bib_alma
record_format marc
spelling Marburger, Daniel.
Innovative pricing strategies to increase profits [electronic resource] / Daniel Marburger.
1st ed.
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
1 electronic text (140 p.) : digital file.
Economics and finance collection, 2163-7628
Part of: 2012 digital library.
Includes bibliographical references (p. 133-136) and index.
List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Also available in print.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF t.p. (viewed on August 29, 2012).
Pricing.
Open price system.
Internet auctions.
Price discrimination
bundling
price skimming
price penetration
online auctions
English auction
Dutch auction
first-price sealed bid auction
second-price sealed bid auction
price elasticity
consumer surplus
two-part tariffs
quantity discounts
quality choices
tying
peak-load pricing
dynamic pricing
e-commerce
pricing
Robinson-Patman Act
winner's curse
reference price
private value auction
common value auction
Electronic books.
Print version: 9781606493816
2012 digital library.
Economics and finance collection. 2163-7628
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1000020 Click to View
language English
format Electronic
eBook
author Marburger, Daniel.
spellingShingle Marburger, Daniel.
Innovative pricing strategies to increase profits
Economics and finance collection,
List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
author_facet Marburger, Daniel.
author_variant d m dm
author_sort Marburger, Daniel.
title Innovative pricing strategies to increase profits
title_full Innovative pricing strategies to increase profits [electronic resource] / Daniel Marburger.
title_fullStr Innovative pricing strategies to increase profits [electronic resource] / Daniel Marburger.
title_full_unstemmed Innovative pricing strategies to increase profits [electronic resource] / Daniel Marburger.
title_auth Innovative pricing strategies to increase profits
title_new Innovative pricing strategies to increase profits
title_sort innovative pricing strategies to increase profits
series Economics and finance collection,
series2 Economics and finance collection,
publisher Business Expert Press,
publishDate 2012
physical 1 electronic text (140 p.) : digital file.
Also available in print.
edition 1st ed.
contents List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
isbn 9781606493823 (electronic bk.)
9781606493816
issn 2163-7628
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5416
callnumber-sort HF 45416.5 M275 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1000020
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.816
dewey-sort 3658.816
dewey-raw 658.816
dewey-search 658.816
oclc_num 808991413
work_keys_str_mv AT marburgerdaniel innovativepricingstrategiestoincreaseprofits
status_str n
ids_txt_mv (MiAaPQ)5001000020
(Au-PeEL)EBL1000020
(CaPaEBR)ebr10594648
(CaONFJC)MIL420570
(OCoLC)808991413
hierarchy_parent_title Economics and finance collection,
is_hierarchy_title Innovative pricing strategies to increase profits
container_title Economics and finance collection,
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