Understanding Korean webtoon culture : : transmedia storytelling, digital platforms, and genres / / Dal Yong Jin.

"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Cult...

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Bibliographic Details
Superior document:Harvard East Asian monographs ; 459
VerfasserIn:
Place / Publishing House:Cambridge : : Harvard University Asia Center,, 2023.
Year of Publication:2023
Edition:1st ed.
Language:English
Series:Harvard East Asian monographs ; 459.
Physical Description:1 online resource (230 pages).
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520 |a "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"--  |c Provided by publisher. 
504 |a Includes bibliographical references and index. 
505 0 |a Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives. 
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