Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / / Giulia Crisanti.
"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized wor...
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| Place / Publishing House: | Leiden, Netherlands : : BRILL,, 2023. |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | European Perspectives on the United States Series
|
| Physical Description: | 1 online resource (340 pages). |
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993624962704498 |
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(CKB)28326684300041 (NjHacI)9928326684300041 (MiAaPQ)EBC31217206 (Au-PeEL)EBL31217206 (EXLCZ)9928326684300041 |
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Crisanti, Giulia, author. Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / Giulia Crisanti. 1st ed. Leiden, Netherlands : BRILL, 2023. 1 online resource (340 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier European perspectives on the United States, 2666-724X ; volume 8 Description based on publisher supplied metadata and other sources. "From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability"-- Provided by publisher. Includes bibliographical references and index. International business enterprises France History. International business enterprises Italy History. McDonald's Corporation History. Coca-Cola Company History. 9789004678835 European Perspectives on the United States Series |
| language |
English |
| format |
eBook |
| author |
Crisanti, Giulia, |
| spellingShingle |
Crisanti, Giulia, Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / European perspectives on the United States, |
| author_facet |
Crisanti, Giulia, |
| author_variant |
g c gc |
| author_role |
VerfasserIn |
| author_sort |
Crisanti, Giulia, |
| title |
Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / |
| title_full |
Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / Giulia Crisanti. |
| title_fullStr |
Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / Giulia Crisanti. |
| title_full_unstemmed |
Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / Giulia Crisanti. |
| title_auth |
Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / |
| title_new |
Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / |
| title_sort |
europeans are lovin'it? coca cola, mcdonald's and responses to american global businesses in italy and france, 1886-2015 / |
| series |
European perspectives on the United States, |
| series2 |
European perspectives on the United States, |
| publisher |
BRILL, |
| publishDate |
2023 |
| physical |
1 online resource (340 pages). |
| edition |
1st ed. |
| isbn |
90-04-67884-0 9789004678835 |
| issn |
2666-724X ; |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD2755 |
| callnumber-sort |
HD 42755.5 42023 |
| geographic_facet |
France Italy |
| illustrated |
Not Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
330 - Economics |
| dewey-ones |
338 - Production |
| dewey-full |
338.88 |
| dewey-sort |
3338.88 |
| dewey-raw |
338.88 |
| dewey-search |
338.88 |
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AT crisantigiulia europeansarelovinitcocacolamcdonaldsandresponsestoamericanglobalbusinessesinitalyandfrance18862015 |
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n |
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(CKB)28326684300041 (NjHacI)9928326684300041 (MiAaPQ)EBC31217206 (Au-PeEL)EBL31217206 (EXLCZ)9928326684300041 |
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cr |
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Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / |
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1796653663182127104 |
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