Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / / Giulia Crisanti.
"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized wor...
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| Place / Publishing House: | Leiden, Netherlands : : BRILL,, 2023. |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | European Perspectives on the United States Series
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| Physical Description: | 1 online resource (340 pages). |
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| Summary: | "From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability"-- |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9004678840 |
| ISSN: | 2666-724X ; |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Giulia Crisanti. |