Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / / Giulia Crisanti.
"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized wor...
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| Place / Publishing House: | Leiden, Netherlands : : BRILL,, 2023. |
| Year of Publication: | 2023 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | European Perspectives on the United States Series
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| Physical Description: | 1 online resource (340 pages). |
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| EBA Brill All | Available |