A multidisciplinary approach to service encounters /

A multidisciplinary approach to service encounters / / edited by María de la O. Hernández-López, Lucia Fernandez-Amaya.

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In A Multidisciplinary Approach to Service Encounters , María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied...

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Bibliographic Details
Superior document:Studies in Pragmatics, Volume 14
TeilnehmendeR:
De la O Hernandez-Lopez, Maria,
Fernández-Amaya, Lucia,
Place / Publishing House:Leiden, The Netherlands : : Koninklijke Brill,, 2015.
©2015
Year of Publication:2015
Edition:1st ed.
Language:English
Series:Studies in pragmatics ; Volume 14.
Physical Description:1 online resource (280 pages)
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Table of Contents:
  • Preliminary Material
  • 1 Service Encounters and Communication: Why a Multidisciplinary Approach? / María de la O Hernández-López and Lucía Fernández-Amaya
  • 2 Setting the Linguistics Research Agenda for the E-service Encounters Genre: Natively Digital versus Digitized Perspectives / Pilar Garcés-Conejos Blitvich
  • 3 Address Forms and Relational Work in E-commerce: The Case of Service Encounter Interactions in MercadoLibre Ecuador / María Elena Placencia
  • 4 The Genre of Web-Mediated Service Encounters in Not-for-Profit Organizations: Cross-Cultural Study / Patricia Bou-Franch
  • 5 Customer Perceptions of Politeness as a Differentiating Element in Spanish Restaurants Encounters / Antonio Carmona-Lavado and María de la O Hernández-López
  • 6 Pragmatic Variation in the Performance of Requests: A Comparative Study of Service Encounters in Valencia and Granada (Spain) / Rebeca Bataller
  • 7 The Impact of Cultural Dimensions on the Engagement Markers of Spanish, British and us Toy Selling Websites / Francisco Miguel Ivorra-Pérez
  • 8 The Evolution of Communication with Foreign Population in Medical Settings in Spain / Raquel Lázaro-Gutiérrez
  • 9 Service Encounters in the Natural World: Bringing Children Along / Marilyn Merritt
  • 10 The Role of Nonverbal Communication in Service Encounters / Sundaram Dorai and Cynthia Webster
  • 11 Seeking Attention: Testing a Model of Initiating Service Interactions / Sebastian Loth , Kerstin Huth and Jan P. de Ruiter
  • Index.

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