A multidisciplinary approach to service encounters / / edited by María de la O. Hernández-López, Lucia Fernandez-Amaya.
In A Multidisciplinary Approach to Service Encounters , María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied...
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| Superior document: | Studies in Pragmatics, Volume 14 |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Leiden, The Netherlands : : Koninklijke Brill,, 2015. ©2015 |
| Year of Publication: | 2015 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Studies in pragmatics ;
Volume 14. |
| Physical Description: | 1 online resource (280 pages) |
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| 245 | 0 | 2 | |a A multidisciplinary approach to service encounters / |c edited by María de la O. Hernández-López, Lucia Fernandez-Amaya. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Leiden, The Netherlands : |b Koninklijke Brill, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (280 pages) | ||
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| 490 | 1 | |a Studies in Pragmatics, |x 1750-368x ; |v Volume 14 | |
| 520 | |a In A Multidisciplinary Approach to Service Encounters , María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters. | ||
| 505 | 0 | 0 | |t Preliminary Material -- |t 1 Service Encounters and Communication: Why a Multidisciplinary Approach? / |r María de la O Hernández-López and Lucía Fernández-Amaya -- |t 2 Setting the Linguistics Research Agenda for the E-service Encounters Genre: Natively Digital versus Digitized Perspectives / |r Pilar Garcés-Conejos Blitvich -- |t 3 Address Forms and Relational Work in E-commerce: The Case of Service Encounter Interactions in MercadoLibre Ecuador / |r María Elena Placencia -- |t 4 The Genre of Web-Mediated Service Encounters in Not-for-Profit Organizations: Cross-Cultural Study / |r Patricia Bou-Franch -- |t 5 Customer Perceptions of Politeness as a Differentiating Element in Spanish Restaurants Encounters / |r Antonio Carmona-Lavado and María de la O Hernández-López -- |t 6 Pragmatic Variation in the Performance of Requests: A Comparative Study of Service Encounters in Valencia and Granada (Spain) / |r Rebeca Bataller -- |t 7 The Impact of Cultural Dimensions on the Engagement Markers of Spanish, British and us Toy Selling Websites / |r Francisco Miguel Ivorra-Pérez -- |t 8 The Evolution of Communication with Foreign Population in Medical Settings in Spain / |r Raquel Lázaro-Gutiérrez -- |t 9 Service Encounters in the Natural World: Bringing Children Along / |r Marilyn Merritt -- |t 10 The Role of Nonverbal Communication in Service Encounters / |r Sundaram Dorai and Cynthia Webster -- |t 11 Seeking Attention: Testing a Model of Initiating Service Interactions / |r Sebastian Loth , Kerstin Huth and Jan P. de Ruiter -- |t Index. |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Intercultural communication. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a De la O Hernandez-Lopez, Maria, |e editor. | |
| 700 | 1 | |a Fernández-Amaya, Lucia, |e editor. | |
| 776 | |z 90-04-26015-3 | ||
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| 830 | 0 | |a Studies in pragmatics ; |v Volume 14. | |
| 906 | |a BOOK | ||
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